About
Citrea is Bitcoin's first ZK rollup — enabling DeFi, smart contracts, and Bitcoin-native apps without changing Bitcoin's core rules.
Challenge
ZK proofs, BitVM, zkEVM, state roots. An audience split between Bitcoin maximalists and DeFi natives. A plain text thread wouldn't hold either. The visuals needed to communicate technical precision while feeling premium enough to earn attention.
Concept
Treat the thread as chapters in a branded mini-documentary. Every section gets its own illustrated cover — a consistent visual system that rewards scrolling. The BTC coin anchors every frame. The icons evolve per topic: scroll for ZK rollups, shield for the bridge, server for data availability.
Execution
Warm orange-to-yellow gradient system across all 8 frames. Large stylized golden Bitcoin left-anchored for brand continuity. Central title box with bold sans-serif. Right-side icons evolve per section. Data visualization (CEX vs Bitcoin Network fees bar chart) grounds the narrative in real economics. Cohesive, scrollable, premium.